Brand consultant for fashion startups
For Ziggy Lloyd – a sustainable fashion start-up – I hosted a full-day workshop to galvanise the brand.
Over the day we worked to help consolidate their ideas, establish their brand filters, uncover the distinctly Ziggy Lloyd tone of voice, and set them on the right path to developing a strong launch strategy.
This lead to my team developing their brand identity, designing the logo, clothes tags and bags. We came up with an instantly recognisable brand colour that’s used in their coat linings and packaging, and supported them with styling and invites for their launch event.