Journal
ESSAYS | TRAVEL | HOME & INTERIORS | PEOPLE | CURIO | FOOD & DRINK | FAMILY, WOMEN & WELLNESS | EDUCATION
Writing for Goodwood
My background as a journalist means I can research any topic. For Goodwood I wrote some pieces of fashion history, delved into topics including why thrift and vintage is making a comeback and what it’s like to be an impersonator and interviewed impersonators, designers, traders and makers.
Brand story-telling for Ember & Eden
Getting to the heart of a brand, and helping them tell their story in a few short, simple sentences, is a superpower. And it’s one I’m happy to share.
Tone of voice for Surrey University
Tone of voice is a powerful tool that should not be overlooked. Clarify your key messages and tone of voice, so everyone communicating for your brand speaks the same language.
Copywriting and tone of voice for Skylight
Skylight bars were launching a new venture in Peckham and wanted a tone of voice guide that help create a cohesive brand identity as the grew – and entice people into their special brand of extraordinary.
Brand consultant for Kiyumi
Kiyumi is wellness startup, offering a psychedelic retreats at its centre in Amsterdam. They approached me as they wanted a document that would tie separate pieces of their brand identity together, and underpin it with a tone of voice guide that they could eventually roll out over their website and social media.
Brand consultant for fashion startups
For Ziggy Lloyd – a sustainable fashion start-up – I hosted a full-day workshop to galvanise the brand.
New editorial brochures for Hayes and Jarvis
Travelopia was looking for a new design approach on holiday brochures across 4 of their leading brands. I crafted compelling opening paragraphs for each section, with a focus on presenting each destination as an opportunity to enjoy the unforgettable experiences it offers.
Inspiring and engaging travel copywriting
Working with a design agency, I work across all Exodus brochures, developing creative ideas for features, interviewing expert leaders and customers, and editing layout copy.
Engaging bitesized copy for fashion brands – digital fashion campaign for Gap
Position Gap denim as fashionable, affordable and high quality in the eyes of the global millennial audience.
Copywriting for luxury brands – tone of voice for Goodwood
Tasked with overhauling Goodwood’s website we turned it into a hub that drives cross-business awareness and buying opportunities through excellent user experience.
I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.
Copywriter for startups
To create a piece of brand collateral that would help explain the company’s offering to new and existing clients, and could inform the brand identity and eventually form the basis of its website.
Summer bbq food
From eating alfresco on a warm evening to the vagaries of the British weather, what’s not to love about this time of year?
Copywriter for brochures head
I created the copy for a leadership manual for the fashion retailer T.M. Lewin, explaining the company’s values in a friendly way.