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Journal
ESSAYS | TRAVEL | HOME & INTERIORS | PEOPLE | CURIO | FOOD & DRINK | FAMILY, WOMEN & WELLNESS | EDUCATION
![Harnessing the power of spoken word](https://images.squarespace-cdn.com/content/v1/616d4058e2976800d6637d67/1720608625531-U3HTKU90BEF0S14LN2O1/Screenshot%2B2024-07-10%2Bat%2B11.49.30.jpg)
Harnessing the power of spoken word
In an always-on, digital world, simple, verbal communication has a new-found purity and freshness that chimes with audiences.
![Putting content at the heart of strategy](https://images.squarespace-cdn.com/content/v1/616d4058e2976800d6637d67/1720602914402-7JGFSSY2VIO3R6JFVV8V/Screenshot+2024-07-10+at+10.09.09.png)
Putting content at the heart of strategy
What does a communication strategy that puts content first look like? As Head of Content at Hunterlodge, I was able to completely revolutionise how they used and created content in their recruitment cycles for Queen Mary, Malta Campus with dramatic effect.
![Brand story-telling for Ember & Eden](https://images.squarespace-cdn.com/content/v1/616d4058e2976800d6637d67/1718049277483-IOQZU8PVYYTWTELI65KH/Screenshot+2024-06-10+at+20.53.39.png)
Brand story-telling for Ember & Eden
Getting to the heart of a brand, and helping them tell their story in a few short, simple sentences, is a superpower. And it’s one I’m happy to share.
![Brand consultant for Kiyumi](https://images.squarespace-cdn.com/content/v1/616d4058e2976800d6637d67/1635668268973-7QIVQ1HGTHA5QLPM2VG2/Kyumi.png)
Brand consultant for Kiyumi
Kiyumi is wellness startup, offering a psychedelic retreats at its centre in Amsterdam. They approached me as they wanted a document that would tie separate pieces of their brand identity together, and underpin it with a tone of voice guide that they could eventually roll out over their website and social media.
![Brand consultant for fashion startups](https://images.squarespace-cdn.com/content/v1/616d4058e2976800d6637d67/1635511211121-B7PSMGENWGUGA2X5ME8J/Ziggy.png)
Brand consultant for fashion startups
For Ziggy Lloyd – a sustainable fashion start-up – I hosted a full-day workshop to galvanise the brand.