Inspiring and engaging travel copywriting

Working with a design agency, I work across all Exodus brochures, developing creative ideas for features, interviewing expert leaders and customers, and editing layout copy.

They are now inspiring, engaging, multilayered magazines, weaving together customer stories, the stories of Exodus travel experts and notes from their local guides around the world.

On the digital side, I worked with my own team to audit the copy across the site, analysing SEO and keywords, bringing stories to the surface, removing duplication, and developing engaging bite-sized copy to excite readers and improve their journey.

Beautiful travel magazine design, coupled with engaging content, helped Exodus appeal to adventure travel enthusiasts and generated a 62% uplift in sale

I interviewed Exodus experts and customers, and even included real holiday photos, always adapting the travel magazine design to tell the most engaging story. These insightful articles add to a truly personalised experience.

I WORK ON THE BROCHURES WITH PARKER DESIGN. I PRODUCE SEO-LED DIGITAL CONTENT DIRECTLY WITH EXODUS