Copywriting for luxury brands – tone of voice for Goodwood
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Copywriting for luxury brands – tone of voice for Goodwood

Tasked with overhauling Goodwood’s website we turned it into a hub that drives cross-business awareness and buying opportunities through excellent user experience.

I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.

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