Tone of voice for Surrey University
Surrey needed a new brand to match its ambitions and achievements. The task was to develop the outward expression of their corporate brand: A strategic proposition and tag line and a new creative style and tone to match. And what could be more powerful than a collaborative community driven by the power of wonder
I worked with my team on an in depth tone of voice guide that played with the concept of wonder and how that could filter down into their brand values and be communicated across all their channels.
