Copywriting and tone of voice for Skylight

I worked with Skylight to create sparking copy that told the story of their brand in a fun and engaging way.

The copy was to be rolled out across their website, and a new tone of voice paved the way for the growth of their brand putting their brand values into every word and sentence.

On London’s most atmospheric skyline anything is possible, and we wanted this sense of endless horizons and big sky thinking to come across in every word.

We worked closely with Skylight’s web developers creating copy that worked with pictures and with the page design.

ARCA

A DESIGN + BRANDING STUDIO FOR CREATIVE SERVICE BUSINESSES

https://www.thisisarca.com
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Brand consultant for Kiyumi