Journal
ESSAYS | TRAVEL | HOME & INTERIORS | PEOPLE | CURIO | FOOD & DRINK | FAMILY, WOMEN & WELLNESS | EDUCATION
Writing for Goodwood
My background as a journalist means I can research any topic. For Goodwood I wrote some pieces of fashion history, delved into topics including why thrift and vintage is making a comeback and what it’s like to be an impersonator and interviewed impersonators, designers, traders and makers.
Brand story-telling for Ember & Eden
Getting to the heart of a brand, and helping them tell their story in a few short, simple sentences, is a superpower. And it’s one I’m happy to share.
Premium travel magazines
Kuoni got in touch as they needed help to relaunch their customer magazine. They wanted to showcase their brand as the foremost expert in luxury travel. Travel is my big passion and Kuoni is a brilliant brand so I was delighted to be asked. The catch? They had just six weeks to get the magazine to print
Natural beauty
Artists have long been driven to bridge the gap between humans and the natural world around us.
A novel approach
A thing of extraordinary symmetry and beauty, this modernist property takes inspiration from Simon Mawer’s The Glass Room, a fictional tale about art, architecture, and desire
Barefoot paradise
Welcome to Gili Lankanfushi, where luxury, privacy, and exclusivity truly take on new meaning.
Peace, privacy, and prestige
Enjoy quintessential English charm in Virginia Water, Surrey.
Ananda in the Himalayas
Visitors will need to forget the idea that yoga should be hot or fast or dynamic to get the most from Ananda.
Luxury homes magazines
The Luxury Edition – for Christie’s International Real Estate – is a stunning and luxurious coffee-table book: a high-spec collection of the ‘best of the best’ properties, featuring original photography and writing, commissioned and edited by me.
Family magazines
Billed as “the world’s best family club,” Purple Dragon is a private members’ club for the ultra wealthy. I redesigned and reinvigorated their magazine with fresh ideas and bags of energy. Each is issue is pinned around a theme – from education to food and art – but also ties into the club’s key pillars.
Old School
A former school, and one-time home of the esteemed Coote family, Ballyfin in Ireland’s County Laois is now a luxury country house retreat. Ellie Fazan meets the schoolboys turned butlers to find out how life has changed here…
Copywriting for luxury brands – tone of voice for Goodwood
Tasked with overhauling Goodwood’s website we turned it into a hub that drives cross-business awareness and buying opportunities through excellent user experience.
I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.