I am a freelance
copywriter

Great brands are anchored by brilliant copy

If good branding and marketing is good storytelling, then you need a good storyteller. That’s me. And if you want to look – as well as feel – the part, I work with a trusted network of brilliant designers, videographers, art directors, strategists and researchers. Together we’ve made magazines, developed brand strategies and created social media campaigns. We work with big brands just as well as we work with startups. And can set you up with standout marketing and PR campaigns, brand development services and creative content – positioning you perfectly in front of the people you need to reach.
SKYLIGHT BAR

Sparkling storytelling

I have experience developing multimedia strategies for global brands across print, digital and social channels, bringing to life authentic, engaging stories across all content channels, exciting the audience and provoking participation. I’m as adept at writing SEO copy for web as I am at crafting engaging nugget-sized copy for social.
SKYLIGHT BAR

“Working with Ellie was straightforward and fun. Her ability to get under the skin of a brand’s vibe very quickly is reassuring and time-saving, and she’s helpfully pragmatic about ensuring important messages are included.”

— JAE HOPKINS, MARKETING DIRECTOR AT EUROTUNNEL

I can create sparkling content backed by solid strategic thinking and strategies that pave the way for powerful communication.

FIND OUT MORE ABOUT THE COPYWRITING I DO FOR BRANDS

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Journal

Copywriting and tone of voice for Skylight

Skylight bars were launching a new venture in Peckham and wanted a tone of voice guide that help create a cohesive brand identity as the grew – and entice people into their special brand of extraordinary.

Brand consultant for Kiyumi

Kiyumi is wellness startup, offering a psychedelic retreats at its centre in Amsterdam. They approached me as they wanted a document that would tie separate pieces of their brand identity together, and underpin it with a tone of voice guide that they could eventually roll out over their website and social media.

Brand consultant for fashion startups

For Ziggy Lloyd – a sustainable fashion start-up – I hosted a full-day workshop to galvanise the brand.

New editorial brochures for Hayes and Jarvis

Travelopia was looking for a new design approach on holiday brochures across 4 of their leading brands. I crafted compelling opening paragraphs for each section, with a focus on presenting each destination as an opportunity to enjoy the unforgettable experiences it offers.

Inspiring and engaging travel copywriting

Working with a design agency, I work across all Exodus brochures, developing creative ideas for features, interviewing expert leaders and customers, and editing layout copy.

Engaging bitesized copy for fashion brands – digital fashion campaign for Gap

Position Gap denim as fashionable, affordable and high quality in the eyes of the global millennial audience.

Copywriting for luxury brands – tone of voice for Goodwood

Tasked with overhauling Goodwood’s website we turned it into a hub that drives cross-business awareness and buying opportunities through excellent user experience.

I audited the existing editorial content across the site, developing a new tone of voice and content strategy to allow the brand story to shine through, and strike the right balance between brand and commercial messaging.

Copywriter for startups

To create a piece of brand collateral that would help explain the company’s offering to new and existing clients, and could inform the brand identity and eventually form the basis of its website.

Summer bbq food

From eating alfresco on a warm evening to the vagaries of the British weather, what’s not to love about this time of year?

Copywriter for brochures head

I created the copy for a leadership manual for the fashion retailer T.M. Lewin, explaining the company’s values in a friendly way.

I am a freelance
copywriter

Great brands are anchored by brilliant copy

Sparkling storytelling

“Working with Ellie was straightforward and fun. Her ability to get under the skin of a brand’s vibe very quickly is reassuring and time-saving, and she’s helpfully pragmatic about ensuring important messages are included.”

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I am a freelance copywriter

Great brands are anchored by brilliant copy

Sparkling storytelling

“Working with Ellie was straightforward and fun. Her ability to get under the skin of a brand’s vibe very quickly is reassuring and time-saving, and she’s helpfully pragmatic about ensuring important messages are included.”

JOURNALIST

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I am a freelance
copywriter